"Fitness Forward": Joe Hansley's Journey in Transforming Health Entrepreneurship

Never Been Promoted Podcast with Thomas Helfrich

Embark on a journey with Joe Hansley, the visionary founder of Gomix, as we explore the intertwining paths of health and entrepreneurship on the Never Been Promoted Podcast. With a rich background in health and wellness Consumer Packaged Goods (CPG) and a passion for product innovation, Joe shares the evolution of Gomix from concept to a leading brand in the nutritional beverage industry. Dive into the story of a former athlete turned entrepreneur, whose quest for convenient nutrition led to the creation of a patented packaging solution revolutionizing how we consume supplements.



About Joe Hansley:

Raised in Highlands Ranch, Colorado, Joe Hansley's journey from athlete to entrepreneur is nothing short of inspiring. As a former football player for Colorado State and briefly with the Oakland Raiders, Joe's transition into the world of entrepreneurship began with a desire to solve a problem he faced personally - the lack of convenient, quality nutrition. In 2017, he founded Gomix, a company that specializes in a patented ready-to-mix nutritional beverage solution, focusing on delivering quality nutrition in a convenient package. Joe's work extends beyond Gomix, contributing to the Human Optimization Project and partnering with Menasha Packaging to innovate in the health and wellness packaging space.



In this episode, Thomas and Joe discuss:

• The athlete's perspective on health and entrepreneurship: From the football field to the boardroom, Joe shares how his athletic discipline shaped his entrepreneurial journey.
• Gomix: The inception, challenges, and triumphs behind a revolutionary packaging solution designed for the health-conscious consumer on the go.
• Lessons from the locker room to the business world: Joe reflects on the importance of mentorship, resilience, and adapting to challenges in both sports and business.

Key Takeaways:

• The Eureka Moment: Discover the inspiration behind Gomix and how identifying a personal need led to a breakthrough innovation in nutritional supplements.
• Lessons from the Field: The disciplines of sports and entrepreneurship are intertwined, teaching valuable lessons in persistence, teamwork, and strategic thinking.
• Embracing Mentorship: Reflecting on the influence of coaches and mentors, Joe highlights the value of guidance and open-mindedness in navigating the entrepreneurship landscape.

“I've learned to embrace the ups and downs of entrepreneurship, focusing on solutions rather than dwelling on challenges.” — Joe Hansley



CONNECT WITH JOE HANSLEY:


Website (Company): https://gomixtech.com/

LinkedIn: https://www.linkedin.com/in/joehansley/



CONNECT WITH THOMAS:


X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted
Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: t@instantlyrelevant.com

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