Never Been Promoted Podcast

"Victory Through Voice": Cindy Skalicky on Mastering Persuasive Communication in Business

March 03, 2024 Thomas Helfrich Season 1 Episode 26
Never Been Promoted Podcast
"Victory Through Voice": Cindy Skalicky on Mastering Persuasive Communication in Business
Never Been Promoted
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Never Been Promoted Podcast with Thomas Helfrich


Cindy Skalicky, the founder of On Point Communications, brings a unique blend of rhetorical expertise and entrepreneurial spirit from the heart of Northern Colorado. With an academic foundation in rhetorical criticism, Cindy's path to establishing her consultancy was anything but traditional. From her early days in the Midwest to a pivotal career shift that saw her embracing entrepreneurship, Cindy's journey is a testament to the power of persuasion, storytelling, and strategic communication. Join us as we explore how Cindy leveraged her deep understanding of rhetoric to build a successful business that helps leaders craft messages that resonate and inspire action.


About Cindy Skalicky:


Originally from the Chicago suburbs, Cindy's venture into the world of communication and persuasion began with a passion for understanding the art and science of rhetoric. With degrees in rhetorical criticism, she embarked on a career that spanned global advertising, teaching, and eventually, the creation of On Point Communications. Her consultancy specializes in executive communications, offering coaching and strategies to enhance the effectiveness of presentations, pitches, and personal introductions. Cindy's approach, which she describes as being a "message detective," focuses on fine-tuning both the message and the messenger to ensure that their communication hits the mark every time.



In this episode, Thomas and Cindy delve into:


  • The Essence of Rhetoric in Business: Unlocking the secrets of persuasion for entrepreneurial success.
  • Crafting Sticky Stories: Techniques for creating memorable narratives that captivate audiences.
  • Building Confidence Through Strategic Communication: The key to presenting ideas with impact and authority.
  • The Journey from Academia to Entrepreneurship: How a passion for rhetoric paved the way for a unique business venture.



Key Takeaways:


  • The Importance of Audience Insight: Understanding your audience's needs and expectations is crucial for effective communication.
  • The Art of the Sticky Story: Specificity and relatability make stories powerful tools for connection.
  • Confidence in Communication: Mastering your message and delivery can dramatically enhance your persuasiveness.



“Persuasion is about more than just delivering a message; it's about making a connection and leaving a lasting impact.” — Cindy Skalicky



CONNECT WITH CINDY SKALICKY:


Website (Company): https://onpoint-communications.com/

LinkedIn: https://www.linkedin.com/in/cindy-skalicky/




CONNECT WITH THOMAS:



X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted
Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: t@instantlyrelevant.com

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Introduction
Cindy's Background and Journey
The Art of Rhetoric and Persuasion
Cindy's Aha Moment and Career Shift
Building On Point Communications
Importance of Audience Understanding
Sticky Storytelling
Confidence in Delivery
Concluding Thoughts and Contact Information